Marketing one on one..

Okay so i am back - today is really not my day, simply cant find it in me to get the work done..have a million excuses why not to work, "just need to have a look here, a look there, a e-mail here and there, a read here and there, a search here and there.." basically waiting till motivation strikes me.. like ligthning from a clear blue sky - okay sorry for the methaphore, just had to out it there. Okay so i wasted pretty much my day on nothing - my productivity has seen better days, i feel strange when i have these days - i feel like i am empty - like i am here but not really, i guess it is the season, the weather, the fact that christmas and december is coming soon - you can hear i am not a big christmas fan, i mean what is the purpose - it has turned into a big media circus anyways it is all about the marketing..i mean look at coca cola - they are spending more money in the month of december than the whole year together just so you will buy their soft drinks.. does it work, yes it does work, and it works really well - this leads me to my point, marketing one on one: it doesnt matter what your product is, it is all about your marketing.. really look at it like this - the best products / services doesnt are not neccessary the most selling ones - however the most selling ones are likewise not at all the best products.. an example if you will one car producer some years back launched a new car model, it turned out that the model was full of mistakes, everything from falling apart to have engines break down.. what did they do - cancel the model, nope! they recalled the models, lowered the price and increase the marketing budget - and vupti a success was born, the car was still pretty bad, but now it was publicly know that it didnt work - yet people still bought it, and even more people than before... so it is all about the marketing.. another example, what about Mcdonalds, this weekend i went shopping with my partner, and we ended up in a Mcdonalds for lunch - i have to admit this is the first time in the last 6 months that i actually ate there, and it was not a success - the food is awfull, the taste is really bad - at least in my humble opinion... so why do people eat there - oh and there was as well a birthday party there - you really have to dislike your children if you have a birthday party there... okay the thing about the birthday party i guess is that you get someone else to keep an eye on your children while you have a quiet moment, but what is the purpose.. okay the kids seems to enjoy it.. why would you eat a Mcdonalds - the taste is off, and it is not very healthy for you as well - did you watch "supersize me"? no - and you are a big Mcdonald fan - then you might want to run down and get it...then Mcdonalds will be history for you.. lets face it people eat at Mcdonalds because it is easy, and because of the marketing.. so marketing does work on the people - and this is good news for me, a guy doing marketing.. knowing that you can get people to use your products, you just need to push enough information (in the case of Mcdonalds useless information!!) into their heads.. and then you have the best selling food concept in the world.. sounds pretty easy right..

The only problem is that - this type of marketing works for private people, this doesnt work on companies, due to many factors, however it sounds funny that it doesnt work on companies taking the following fact into consideration: the collective intelligens is smaller than the intelligence of a single individual - imagine that the bigger the company, the more stupide it is.. is there a proof for my theory - well first of all it is not my theory, but a classical theory, it springs from the fact of miscommunication, lack of transparency in communication, personal agendas (here i mean that people do thinks because they want to achieve something!), and the lack of ability to transmit knowledge... so basically speaking we are all when working in a company lowering our intelligence...so actually speaking we could all do our lunch at Mcdonalds..

Okay is it always like this, marketing i mean, well not really marketing has changed over time - when i went to school we worked with the 4 p's - now i am working with: guerilla marketing, word-of-mouth, viral marketing, lead frog marketing, database marketing and of course blog marketing.. so for me this is a sign that most end-users are getting smarter, companies are getting smarter as well, eventough i just argued for the opposite..so all in all this makes my job alot more difficult and alot more easy... and this is the paradox of marketing nowadays..

take our company, we are the developer of a software that once we launch it will be a matter of days before one of the biggest software companies will come knocking on the door, asking us to sell - 10 years ago we would have chance to become a big player, now we dont stand a chance, this is because marketing is no longer used as a tool for supporting sales, but as a tool to keep clients (this is what some people call CRM),so our choice is very straigth forward - our marketing is focused on awareness, to get people like yourself to know about our company, to create a buzz effect, to create our brand, so this means that we will not spend tons of money on advertisement - but rather focus on referal marketing.. we do this to make sure our value of our company is as high as posible - and hopefull we will get the highest price once we get bought... this is the frustrating side of the coin with todays market... but on the other hand also the funny side.. look at facebook.com for me personally this is genious what he did, and the price that was offered was running on the other side of 500 mill $ not bad, but the point of it was it was because of the brand awareness.. - for those of you that wants to know more about brand awareness dont worry i will return back to this..

so just to summarize - it is no longer the IT age we are living in but the marketing age, and if you think that you are immune to marketing - then take a look at your life, the cloth you wear, the products you buy, do you think it is an accident you buy these products...? it is not... wow this was the serious moment of the day.. dont worry next upload will be more relaxed.. oh if you have any requests or questions please feel free to post them...

till our next meeting, remember people do judge you for who you are but for what you wear - just kidding - stay true to yourself...